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What is GeneEze?

GeneEze is genomic testing which produces robust, reliable genomic data to enable you to breed dairy herds that are healthier, more productive and highly efficient. The data is easy to interpret and totally independent, enabling you to benchmark your herd and develop your optimal breeding group using the inGENEious selection tools.

What are the benefits?

GeneEze is the independent key to breeding your best possible herd. Genomic data is consistent and highly reliable, allowing immediate herd improvements that will positively impact production, health, fertility and conformation.

  • Simple and easy genomics testing.
  • Fast-track herd improvement using highly reliable genomics data.
  • Reliable breeding stock selection regardless of age.
  • Quick results for production, health, fertility, conformation and all AHDB indexes
  • Can be used to test animals from the 5 UK evaluation breeds: Holstein, British Friesian, Guernsey, Jersey and Ayrshire.

Our experience shows that a tissue sampling unit (TSU) delivers the best results for on farm accuracy and successful lab sample completion. The TSU allows you to take a tiny ear notch from any animal of any age, using either a standalone TSU or as part of the official tag pair.

The genotype is generated by DNA extraction and processing; it is then submitted to AHDB Dairy and Egenes, who generate individual genomic evaluation data focussed on health, production, fertility, PLI and type.

Our volume arrangement lets you secure the best possible deal and send in consignments as and when you choose, and we only charge after a successful test has been completed.

Helping You Hit Your Targets

With GeneEze, all results are reported through Herd Companion, inGENEious selection tools and your Herd Genetic Report. Everything is at your fingertips to help you:

Target health – healthier animals last longer, give more and are easier to look after. So, you can improve your life and your bank balance.

Target production – more litres equals lower fixed costs and higher income.

Target longevity – lower replacement rate equals lower replacement costs per litre and fewer heifers to rear.

Target £PLI, £ACI and £SCI – UK indexes incorporating health, production and longevity, help simplify your herd selection process.

Target your best breeders – use sexed semen on your most suitable breeding stock. Not all maidens will make the cut.

Target efficiency – it costs the same to rear a heifer regardless of outcomes, so make your decision count.

What Is The Process?

01. Contact NMR

Contact NMR and order by line number or ear tag ID.

Call 03330 043 043 and speak to a GeneEze specialist who will talk you through the process and send you your sampling kit. Or email us

02. Collect samples

Collect samples through an NMR genotype tag or a Tissue Sampling Unit (TSU); once collected, attach the barcode to the sample sheet.

03. Keep samples cool

Keep samples cool and post them back to NMR in the pre-paid envelope.

04. Results

Results are reported through Herd Companion and the inGENEious selection tool, as well as your Herd Genetic Report (assessed through Herd Companion) 6-8 weeks later.

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