To log in to Herd Companion please click the link below.

Read latest news
Events page
Data download
03330 043 043


inGENEious is the UK’s No.1 Independent Genetic & Genomic reporting tool.  Designed to allow you to benchmark and compare your herd’s performance against the AHDB Dairy national average for a range of breeding traits & monitor how your breeding traits are changing over time.  InGeneious also allows you to simply separate your herd into 3 breeding groups to aid management and breeding decisions. 
What are the key benefits of the inGENEious reporting tool for dairy farmers?
This tool allows you to:
  • Track changes in breeding decisions
  • Compare & Benchmark your animals by age to the live AHDB National Averages
  • Group animals simply, so you can manage or breed them differently, e.g. all green cows/heifers are put to sexed semen – red group to beef semen etc
  • Track genetic progress and look for weak spots over time
  • See improved reliability with the use of genomics
  • All accessed live in real-time on-line
Consultant and third party access
As inGENEious is part of Herd Companion consultants and advisors can access this tool via their own login. In Herd Companion, primary farm users will be able to personally assign and remove data access to other users, so Third Party Data Permission forms will no longer need to be completed and returned to NMR. You can also easily download your final breeding ‘groups’ to pass onto advisors in a range of formats.
inGENEious webinar 
The new genetic information pages of Herd Companion called inGeneious. This will include: Average £PLI and reliability trends, Rank your herd and regroup by £PLI, comparisons to national averages.