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"Great bulls at fair prices" was established in June 2007 to offer UK dairy farmers quality genetics at competitive direct prices.
Now part of the NMR Group, continues to work with its suppliers across the world to source the world's top genetics both Genomic and Daughter proven for UK farmers at competitive prices.

As the leading supplier of the top 100 PLI Bulls in the industry, is able to offer you more choice than any other UK supplier.

Its team of breeding advisors will discuss your breeding requirements over the telephone and arrange for your stock to be delivered when it is convenient for you and does not charge storage costs. All deliveries are made by its personal delivery service to your farm flask or to a handling location of choice.

We offer customers a loyalty discount scheme giving piece of mind, with a guarantee to offer a 100% price promise. If we achieve a lower price from our suppliers, we are pleased to be able to pass that saving onto our customers. operates as a direct supplier to offer great bulls at fair prices.
High type and lifespan

High type with good components

Daughter proven health trait specialist
Price promise & forward ordering
Orders placed with enjoy the security of our Price Promise. Working in partnership with UK Dairy Farmers, we endeavour to ensure peace of mind with regards to pricing - any orders placed will benefit from our price promise to you. The price per straw is secured on the day of order and delivery may be reserved up to 6 months in advance.

Should the price decrease by the delivery date, the customer would only pay the new lower price. This is unique to and sets us apart from our competitors.

We also operate a loyalty scheme - allowing us to reward customers throughout the year with the best level of pricing available.
Professional straw delivery service now offer our own personal and professional delivery service throughout most of mainland UK. This enables our customers to have stock delivered as and when required on the farm to avoid handling and storage charges. 

Deliveries are free on orders of 40 or more dairy straws or 80 or more beef straws. If ordering less, a delivery charge of £27.50 will apply for all standard deliveries*.

Urgent deliveries are available, please contact 0808 202 3230 to discuss.

* Minimum order - 10 Dairy or 20 Beef
How do I find out more?
To find out full details of the available bulls or to order straws online, visit

Alternatively, speak to a breeding advisor by calling freephone on 0808 202 3230.